Google reviews can give businesses a big credibility boost without having to spend a dime. The many benefits of getting Google reviews include Google ranking for local SEO, leveling the playing field, increasing your online reputation, and helping mom and pop operations.
So what is a Google Review, exactly? Google reviews allow any good business to prove themselves to their potential customers for these reasons you need more positive reviews or Buy Google Reviews. People can go online and list their thoughts about the company without having to download an app. The reviews level the playing field where marketing hype, expensive campaigns, and slick copy become less relevant.
Of course, those same campaigns and the slick copy can certainly have a huge impact. But they become less relevant in the context of Google business reviews since reviews serve as transparency and social proof rather than beautiful marketing. Any searcher can type in a search query and stumble upon businesses with reviews from actual customers and make an informed decision on whether or not they should engage with that business—with positive reviews pushing them towards conversion.
Another one of the benefits of reviews is that they provide the opportunity for a business to level the playing field regarding local SEO. Big or small, the business that takes advantage of Google reviews is in a position to rank higher in local search results. If Google thinks that the local shop selling running shoes provide a better experience than your average retail giant, that local shop can end up higher in the local search rankings. That same example goes for the retail giant.
What I’m getting at is that on Google, positive reviews have unprecedented power. A power to influence brand trust, local SEO, and feedback. That’s why we’ve put together a list and explanation of the top 5 benefits of online reviews.
1. Google Business Reviews Increase Brand Trust
Transparency is becoming more and more relevant for consumers. That relevance (and importance) placed on transparency can largely be accredited to the accessibility to vast amounts of information on any given business. Today, it’s not uncommon for a consumer to research a business before purchasing products or services. Nearly 88% of consumers have read reviews to determine the quality of a local business. A large part of this research is generally done through Google reviews.
To hammer home the power of Google business reviews, the same survey reports a staggering 72% of consumers to say positive reviews make them trust a local business more than they may have otherwise. This provides a great opportunity for local businesses to gain a competitive advantage over the next business by collecting Google reviews. Conversely, it creates a sense of urgency with how to respond to negative reviews, which will further build customer trust.
2. Google Business Reviews Increase Online Exposure & Local SEO
Google’s search algorithms are complex (that’s an understatement). But, there is one thing for sure: Google reviews have an impact on Google’s local search. According to Moz, roughly 9% of Google’s entire search algorithm is driven by review signals like the ones you’ll find in a business’ Google reviews. These review signals are generally focused on review quantity, velocity, and diversity.
A well-balanced combination of these three review signals can help catapult your local business towards the top of Google local search results. This helps your business get found much more easily and quickly than utilizing only traditional SEO activities like keyword research and blogging. While still important, as a local business you mustn’t rely only on traditional methods and neglect other mediums like Google reviews.
With proper execution, Google business reviews can be one of your most successful marketing tactics. This is partly because Google business reviews allow your business to show up in the “Map Pack.” The Map Pack (shown below) consists of a group of businesses near the location from where you’re searching. The map pack displays the name and link to the business, the address and phone number, and the total number of Google reviews in addition to the average rating.
3. Feedback Loop and Customer Intelligence through Google Business Reviews
One of the most valuable advantages of Google reviews is the feedback loop and customer intelligence you can gain. Every Google business review you collect can, and should, serve as a customer survey response for you and your staff. In addition, each Google review will generally tell you a few things:
- Whether or not your company delivered a positive customer experience
- Where your company did an amazing or not so amazing job
- What product or service do they receive from your business
By reading negative reviews on Google, you can quickly see what areas you need to improve upon and which areas you should be praising. At Podium, we’ve developed a simple process for any business to utilize when looking to get the most from their feedback loop.
The first step is to monitor and watch for a Google review after a transaction has occurred. You can either use an online reputation management platform, like Podium, to monitor reviews on sites like Google, Yelp, and Facebook or you can monitor these sites manually. The major advantage to using a software platform is that reviews won’t slip through the cracks and jeopardize this entire process. Rather, a good platform can inform you every time a review has gone live and allows you to respond right from the platform.
The second step is to respond to the Google review. If the Google review is negative, you should always leave a response doing your best to resolve any issue. Our recent eBook goes into great detail on how to properly respond to a negative review. In general, it’s wise to apologize and provide a way to right any wrong they believe your business has committed.
Last of all is the process alteration. This is where you can patch up faulty processes or send praise to the areas that are performing well. By altering these processes, you are, in theory, testing new processes to make your business run more smoothly and efficiently. For many of our clients, this is a major value-add and competitive advantage over the next business in their industry. Through Google reviews and other review sites alike, they can optimize various areas of their business to provide a better customer experience and be found more easily on Google.
4. Further develop Click-Through Rates to Your Website with Google Reviews
Any shrewd business knows that it’s fundamental to get customers to tap on your connection when it appears in a web search tool. You might invest all the energy and cash on the planet on your SEO system, yet in the event that individuals aren’t tapping on your business, all the work is to no end. Fortunately, having Google reviews is a great method for expanding the active visitor clicking percentage when you appear in a web search tool. Your Google review rating will appear close to your business name in Google, so a decent assortment of positive evaluations will increment navigates to your site.
5. Google Reviews Convert More Customers
Whenever customers have navigated to your page, you’re close to the ultimate objective. Customers who come to your site should be allured to buy something from your business. While an easy-to-use website experience and sagaciously planned site page are critical, Google reviews can be sufficiently strong to do the transformation alone. Consequently, any business with a solid rating on Google ought to promote that rating all around their site. This rating will increment customer trust regardless of whether they’ve never perused your online reviews.
How Real Businesses Benefit From Google Reviews
Now that you’ve found out about the vital advantages of utilizing Google reviews, you might be contemplating whether genuine businesses are encountering these advantages. So, the response is yes. Here are a few instances of genuine businesses profiting from online reviews:
- Shannon Fine Jewelry has a 5-star rating on Google and very nearly 200 Google reviews, which has prompted expanded traffic to the site. Customers report this straightforwardly in view of the reviews they’ve perused online.
- Display Furniture has gathered 9,517 new reviews online, bringing about an immense expansion in web traffic and inbound calls from customers looking online. They spend less online on paid query items and other showcasing endeavors due to their presence on Google reviews.
- Zerorez floor covering cleaners have extraordinarily further developed their customer administration and business on account of the input of 13,000+ online reviews.
- Paul’s Pest Control has developed its business into another market thanks to every one of the customers who pick them on account of its positive online reviews.
Step-by-step instructions to Start Getting More Google Reviews
Might it be said that you are persuaded to begin zeroing in on acquiring more Google Reviews? Provided that this is true, you most likely need to begin as fast as could really be expected. You might try and be persuaded to buy online reviews just to get a quick lift. In any case, before you act quickly, recollect that the best businesses have genuine reviews they’ve procured all good.
Customers can frequently recognize counterfeit reviews or boosted reviews well in advance, thus can web crawlers. Stay with reliable techniques like essentially requesting that customers review your business, sending email impacts, and publicizing your Google Review page to customers. You’ll be happy you went the more moral course over the long haul.
Gather Other Online Reviews
While Google reviews are the really big shot with regards to online reviews, there are different stages businesses can zero in on to see the advantages of online reviews. Cry is one such site where businesses can send customers to leave a review, whether they own an eatery, dental office, cleaners, or some other help. Howl is locally-based and acquaints its crowd with the best businesses around. Facebook is one more extraordinary site to zero in on getting reviews since the web-based entertainment stalwart makes it simple for companions to share their reviews on the stage.
Any internet business ought to unquestionably try to gather a large group of positive reviews on Amazon. Numerous customers depend on Amazon reviews to pursue their buying choices, regardless of whether they wind up buying the item somewhere else.
Google business reviews can drive three center regions of your business: image trust, local SEO, and input. On the off chance that you’re not at present using Google reviews, you’re possibly passing up benefits that your rivals might use.
Google reviews are likewise free! For some businesses, this promoting channel can give inconceivable ROI (your venture is a lot lower than most different channels). With a brief period and assets put towards Google business reviews, you can see extraordinary outcomes in a moderately short measure of time.
The primary concern is, in the event that you’re not as of now, use Google business reviews and increment brand trust, local SEO, and criticism and bits of knowledge. You’ll rapidly track down it’s perhaps the most practical method for driving prompts your business and gaining trust in your geographic region.