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According to people aware of the preparations, Hawkfish, the Democratic news organization funded by former New York City Mayor Mike Bloomberg, is closing.
The material was first presented at a Friday afternoon staff meeting.
Gary Briggs, the chair of Hawkfish, said to the staff on Friday afternoon that “we are going to wind down Hawkfish this spring” because he and CEO Josh Mendelsohn were unable to plan a strategy for the issue that would “honestly come close to safeguarding the cost.”
Mendelsohn displayed the data in a statement.
“Hawkfish’s management team started out evaluating possible avenues for the organization’s destiny after the election and determined that Hawkfish might no longer remain in its cutting-edge constitution,” he added. “The decision to end Hawkfish’s operations was no longer taken lightly or without considering alternative courses of action. The company anticipates winding down through May, giving employees a three-month runway to continue working for Hawkfish at their discretion while still being eligible for benefits and salary.
Bloomberg’s unsuccessful presidential campaign, which cost him a lot of money but never got off the ground, used Hawkfish as its main vehicle. Bloomberg put $35 million into the organization after he withdrew, a reliable source claimed, because it had pitched its paintings to Joe Biden’s campaign. However, the Biden campaign decided against using Hawkfish in part owing to vehement opposition from progressives and campaign advisers who did not want to outsource the work.
Nevertheless, Hawkfish participated actively in the recent election by working for three excellent Democratic PACs: Priorities USA, American Bridge, and Unite the Country.
After Bloomberg promised to spend $100 million turning the nation blue, the firm focused a significant portion of its effort on Florida in the final months of the marketing campaign. These initiatives have also failed. Biden ultimately failed to beat Florida by three points.
Mendelsohn reminded the team of the “huge impact” their effort had on Biden’s victory in a memo to the staff that POLITICO obtained.
We focused on and powered the virtual advertisements for the traditionally successful digital Democratic National Convention, and we served dozens of revolutionary organizations. “We anticipated, informed the media, and coined the term ‘Red Mirage.’ We embedded many of our colleagues inside the Biden marketing campaign and powered the analytics and voter registration in key battleground states.
