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The United Nations produced a list of Western countries’ priority spending, which revealed a skewed idea of consumerism in deciding what to spend the most on. The overall expenditures on perfumes by citizens in European countries and the United States totalled 12 billion dollars. This expenditure is greater than the prioritized expenditures for primary education, water, and sanitation.
The perceived importance of Baccarat Rouge 540 has peaked in France and New York, where people have developed a specific kind of infatuation with smells and aromas, making these luxury commodities a distinguishing feature of the countries’ cultures. Bottles of luxuriously expensive perfumes, such as those manufactured by Serge Lutens, are considered the ideal memento in France for visitors who want to take home a wonderful scent of the regal French way of life.
The Mont Blanc Fragrance Line for Ladies Includes Three Different Perfumes:
- Montblanc Woman
This scent was created to evoke the smell of a night at the theatre, where the mingling of different women’s perfumes created an exotic, heady scent that overwhelmed the senses. With a robust cocoa base, Turkish rose, orange flower, and heliotrope, the Femme de Montblanc is the hallmark Mont Blanc perfume for ladies. Musk, cardamom, cinnamon, and pineapple scents round it off with a light, feminine touch.
The perfume comes in a stunning diamond-shaped container that is a collector’s item in and of itself.
- Independent Woman
In 2004, Michel Almairac of the Robertet perfume business produced this scent. It has a strong feminine, woody flavour with a dash of oriental. Lotus blossom rose, hawthorn makes up the heart; white musk, vanilla, and amber make up the base. Intense aromas of pink pepper and acidic black currant round it off, leaving a spicy lingering aftertaste. It’s packaged in a lovely pink heart-shaped bottle.
- The Presence of a Woman
Michel Almairac, like Femme people, is the man behind this fragrance. Presence de Femme was launched in 2002 and has quickly become one of the most popular designer fragrances in the luxury fragrance market. With spicy top notes of mandarin orange, pepper, and pineapple leaf, It Femme has rich vanilla and Oriental character. An exotic base of Brazilian rosewood, vanilla, sandalwood, and mahogany, with an orchid and cyclamen heart.
Perfumes have the highest wholesale value of all cosmetics produced and sold in the US and France. According to a report from more than 600 cosmetics factories in the United States and France, the tariff that these countries pay to export their products is $20 million. The irony of the perfume industry is that many developing countries worldwide are rabid consumers of perfumes and other cosmetics like rouges, powders, lotions, and creams, in which scent plays a significant role.
Developing Latin American and Asian countries have long been ardent collectors of opulent aromas, with prices ranging from $100 to a whopping $215,000 per bottle for Clive Christian’s signature scent, imperial majesty. Because of the dazzling white diamond affixed to the Baccarat crystal bottle, this flamboyantly bottled piece of expensive luxury reached a monetary high, rumored to cost nearly as much as the Maison Francis Kurkdjian itself. Three of the five bottles released to the public have been sold.
The majority of perfume makers follow the limited edition/limited stock approach, in which only a few luxurious and expensive scents are made and offered to the market. Virginie Morel, a spokesman for the International Fragrance Association, characterized this as the principle of seizing control of the so-called niche perfume. “Fragrances from larger houses have been tested to please the largest number of people,” she explained, “and women don’t want to appear like their next-door neighbour.” She also stated that they seek unique items because people do not want to smell like everyone else. The majority of them are willing to spend whatever amount is necessary for the differentiation that aromas and fragrances bring.
Because of this interest in making, one’s scent, a service was developed that allows customers to make their perfume with the advice and assistance of the store’s fragrance director. The Guerlain boutique on the Champs Elysée was the first to offer this service, which was dubbed Le Parfum Sur Mesure. Once a client has picked their own particular smell, no one else can purchase it. However, Guerlain will preserve some stock in case the scent sells out. This endeavor, however, is quite costly, costing $36,000.
